HIT Like BAM! Cha-Ching!

"If I could take one thing back, it would be those white suits"      Eric Carmen

I have a love/hate relationship with music used in product advertising.  Love the fact that whenever a song is in placement on television a songwriter is getting paid Cha-Ching!!  Heaven knows songwriters seldom get the respect or the PAYDAYS they deserve & any source of income is so vital to the continuation of an artist's craft. I'm a huge advocate of anything supporting an artist's path to creation. However, the thing that doesn't get me overly excited is the dreaded background noise effect. The inevitable desensitizing of emotion that happens when hearing a song over & over again. Especially when a penned song is heard over & over again in a setting which was designed primarily to move goods.

Today, as I shopped my way down the sidewalk of a busy city avenue, I was 100% caught up in the hustle. Peering into a plate glass window  featuring a glorious vintage hat rack when BAM!  I heard it.  The song.  Oh I've heard it before.  In fact, I've heard it many times in the above aforementioned background format, but today something about the way it came through a neighborhood pizzeria patio speaker HIT me.  Hit me soft like the most melodic voice I had ever heard. Hit me hard with all the yearning & heartfelt longing of a song written from the heart.
 Sincerity coming at me like a tidal wave of emotion.
 Frozen in my tracks.
 As if in slow motion I moved out of oncoming foot traffic & slowly slid up against a warm brick wall.  Standing in the heat of a hot August sun I practiced purposeful oblivion; Complete exoneration of the commotion &
I listened.
Really
listened
for the first time..

Truth be known I guess I wanted it to HIT me
I wanted to be HIT with something surreal

something to make me 
remember why

Why

Why I love music so much

Why

Why music is so important in this life

Why

Why music became my passion & joy

Why

Why music keeps us sane & alive & most importantly

H o p e f u l

Right out of 1975 & straight into your heart

Eric Carmen

It's all about the songs

Ericcarmen.com

Here's hoping for more HIT me moments

Hepburn Hugs & Ric Ocasek Dreams,

xo

Birdee Bow